Prime Central Residential is a design and build company in London delivering luxury residential projects from initial concept through to completion — one team, one contract, total accountability.
Prime Central Residential is one of London's leading design and build companies, offering a fully integrated service that combines architectural design, project management, and expert construction under a single contract. As design and build contractors in London, we take full responsibility for every stage of your project — removing the complexity of managing separate architects, engineers, and builders, and replacing it with one experienced team focused on delivering your vision.
Our design and build service in London is tailored to the unique demands of luxury residential projects. Whether the brief involves a complete period property transformation, a contemporary new-build, or a sensitive extension to a listed home, we bring the design expertise and construction capability together from day one — ensuring what is designed can be built, on budget, and to the highest standard.
With over 70 years of combined in-house construction experience, Prime Central Residential works with leading London architects, interior designers, and structural engineers to deliver design and build projects across Chelsea, Kensington, Belgravia, Knightsbridge, Mayfair, Marylebone, and Notting Hill.
Our design and build service covers the full range of luxury residential projects — from whole-house refurbishments and extensions to basement conversions and listed building restorations across London.
Complete strip-out and renovation of period townhouses, Victorian conversions, and Edwardian homes — structural alterations, layout reconfiguration, M&E upgrades, and contemporary interior design.
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Rear extensions, side returns, loft conversions, basement excavations, wraparound extensions, and multi-storey additions — designed to integrate seamlessly with existing architecture.
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Single and double basement excavations creating additional living space — media rooms, wine cellars, gyms, guest suites, and utility areas with full waterproofing and structural underpinning.
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Sensitive restoration and modernisation of Grade II and Grade II* listed properties — upgrading services and thermal performance whilst preserving heritage features and meeting conservation guidelines.
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Complete renovation of mansion block apartments, penthouses, and contemporary flats — kitchen and bathroom upgrades, open-plan reconfigurations, bespoke storage, and smart home installations.
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Transformation of former coach houses and garages into luxurious modern residences — space-efficient layouts, maximised ceiling heights, and innovative design solutions for challenging footprints.
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Our integrated approach allows continuous cost monitoring throughout design development. We identify value engineering opportunities early, preventing expensive changes during construction and delivering better value without compromising quality.
Overlapping design and procurement phases, early contractor involvement, and streamlined decision-making accelerate programme schedules compared to traditional procurement routes.
Designs are developed by the builders who will construct them, ensuring practical solutions, realistic specifications, and efficient construction methodologies that enhance quality and reduce delays.
Equal capability transforming Grade II listed Georgian townhouses and delivering ultra-modern contemporary residences — understanding both traditional conservation techniques and cutting-edge building technologies.
Established relationships with leading London architects, interior designers, structural engineers, heritage consultants, and specialist subcontractors — ensuring access to exceptional design talent and construction expertise.
We begin by understanding your vision, lifestyle requirements, and budget. Our team conducts thorough site surveys, reviews planning restrictions, and provides honest feasibility assessments before you commit to any design fees.
Bespoke architectural designs, detailed floor plans, and 3D visualisations — plus full management of planning applications, listed building consents, freeholder permissions, and party wall agreements.
Our experienced site managers coordinate all trades, maintain quality standards, and manage programme schedules — with regular progress updates and complete transparency throughout construction.
Comprehensive snagging inspections, Building Control certification, warranty documentation, and ongoing aftercare support — because our commitment to quality extends beyond completion.
Based in Chelsea, Prime Central Residential delivers design and build services across London's most prestigious residential areas. Our deep knowledge of local planning authorities — including Westminster, Kensington & Chelsea, and Camden — ensures every project is handled with the expertise and understanding it requires.
"We had a fantastic experience with Prime Central Residential and can't thank them enough for their incredible work. What started as a straightforward refurbishment evolved into something truly special — the team's attention to detail and commitment throughout was exceptional."
"Prime Central Residential recently completed the renovation of my son's ground floor flat in Fulham. From start to finish, their service was professional, communicative, and delivered to an outstanding standard. I would not hesitate to recommend them."
"PCR were a pleasure to work with from initial quotation to completion. We had a very tight timeframe of four weeks to complete the project and they delivered without compromise on quality. A truly impressive team."
Whether you are looking for a design and build company in London for a house extension, complete refurbishment, basement conversion, or listed building restoration, our team offers the expertise, accountability, and craftsmanship to deliver exceptional results. Contact us today for a free, no-obligation consultation.
Prime Central Residential Limited
Trusted by discerning homeowners across Prime Central London. Free, no-obligation consultations available.